Chanel's Chance Eau Vive, launched in 2019, wasn't just another fragrance; it was a vibrant statement, a playful dance of scent and imagery masterfully orchestrated by the legendary Jean-Paul Goude. This isn't just about a new perfume; it's about a continuation of a long and fruitful relationship between a visionary designer and a house synonymous with elegance and innovation. Goude, the French graphic designer whose distinctive style has defined advertising campaigns for decades, lent his inimitable touch to this iteration of the Chance fragrance family, creating a campaign that's as captivating as the scent itself. His involvement, spanning back to 1990, underscores the enduring trust Chanel places in his ability to capture the essence of their brand and translate it into visually stunning and unforgettable advertisements. This article will delve into the details of the 2019 Chance Eau Vive campaign, exploring its artistic direction, the models involved, and, crucially, where you can find this captivating perfume at the best possible price.
The advertisement itself is a kaleidoscope of pastel hues and playful energy. Models, adorned in a collection of pastel sweaters, cropped tops, and whimsical hoop skirts, frolic against a backdrop that feels both modern and timeless. The central figure, Cindy Bruna, embodies the spirit of the fragrance: youthful, vibrant, and undeniably captivating. The styling, a perfect blend of contemporary silhouettes and a touch of retro charm, mirrors the fragrance's unique personality; a fresh, lively scent that manages to be both playful and sophisticated. Goude's signature style is evident throughout; the dynamic composition, the bold use of color, and the overall sense of playful movement all bear his unmistakable mark. His collaborations with Chanel are legendary, extending to iconic campaigns for fragrances like Egoiste, Coco, and the enduring No.5. His work with other prestigious brands, including Kenzo and Shiseido, further solidifies his position as one of the most influential figures in the world of advertising. The Chance Eau Vive campaign is a testament to his enduring talent and his ability to consistently reinvent himself while remaining true to his distinctive visual language.
The scent itself is a harmonious blend of citrusy freshness and floral sweetness. Top notes of grapefruit and blood orange burst forth, creating an immediate sense of vibrancy and energy. These bright, zesty notes are beautifully balanced by the heart of the fragrance, a delicate bouquet of jasmine and iris. The base notes, a subtle blend of cedar and white musk, provide a comforting warmth and lasting impression. This careful layering of scents creates a fragrance that is both uplifting and sophisticated, perfectly capturing the spirit of the campaign's playful yet elegant aesthetic.
Now, let's address the practical aspects of acquiring this captivating perfume. The question of "Chanel Chance where to buy?" is easily answered, though the question of "Chanel Chance perfume cheapest price" and "Chanel Chance best price" requires a more nuanced approach.
Chanel Chance Where to Buy:
Chanel fragrances are widely available through various channels, ensuring accessibility for a broad customer base. You can purchase Chance Eau Vive directly from:
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